After a successful first day of filming a detailed product demonstration for SQ Innovation’s wearable medical device, we shifted gears on day two. (If you missed day one, visit last week’s article.) Day two, we focused on creating a patient experience video. This video will show patients that using the device is simple, comfortable, and doesn’t disrupt their routine.

With the same crew and lead actor from day one, plus a few new elements (including a furry co-star!), we spent the day capturing natural, relatable moments that show just how easy it is to wear the device.

Bringing the Story to Life

Since this video is designed for patients, we wanted to create a warm, inviting feel. Instead of a clinical setting, we filmed in a home, showing the actor moving through his day while applying and wearing the device.

We captured him making tea in the kitchen to show that he can go about his morning as usual. Later, he cooked a meal and relaxed with a book, demonstrating that the device is comfortable enough for everyday activities. One of our favorite highlights was when he spent time with the SQI founder’s dog, Winston.

Overcoming Challenges & Capturing the Right Shots

One of the trickiest shots was filming the device application in a bathroom mirror. The space was tight, requiring creative angles and precise lighting to get a clean, natural look. We wanted the video to feel bright and inviting, so we carefully balanced artificial and natural light to maintain a consistent, warm atmosphere throughout the scene.

Final Touches: Voiceover & Sound Effects

Since our actor, Barry, is also a voice actor, we recorded his narration on-site to match the visuals seamlessly. We also captured device sound effects to incorporate into post-production.

A Fun, Collaborative Shoot

A special shout-out to our friend and professional hair & makeup artist Miriam Maza, who made sure our actor was camera-ready. She took care of any shine, styled his hair, and even did a little trim to keep everything looking polished.

Wrapping It Up

After two full days of filming, it’s time for post-production, where we’ll fine-tune the footage, add animations, and bring the final edits to life.

Looking for a high-quality product or lifestyle video? Let’s talk about how we can bring your vision to life!