At Main Paige Media, we’re all about collaboration, and working with amazing creatives like Lucie Wicker makes every project even better! Lucie is a talented commercial photographer, and we’ve teamed up on some really exciting shoots—like the Lesley University Graduation, the NWSL Boston Press Announcement , and a multi day shoot for Motion Study — blending video and professional photography to create even stronger content. In this guest post, Lucie breaks down why adding event or brand photography to your video shoot is a total win.

If you’re looking to maximize your content and keep your brand looking consistent across the board, you’ll want to read this!

Guest Blog with Lucie Wicker

In today’s competitive digital landscape, creating engaging content is essential for any business, and video often takes center stage. While video is undeniably powerful, here’s a pro tip: while you’re capturing incredible footage, why not add professional photography to the mix? Combining both on the same day brings a ton of benefits and lets you get the most out of your shoot—without extra costs or time!

As a commercial photographer, I’ve worked alongside videographers many times over the years and the value in both mediums is undeniable. As a team, we work together to provide different perspectives, suggestions. Ultimately, we make the work we’re creating that much stronger and more creative. We’re there to cheer each other on, diffuse any tension, and create a totally relaxed and collaborative experience!

Not convinced? Here are five great reasons why I believe you should include brand photography in your video shoot day:

Here are 5 reasons why you should consider adding brand photography to your video shoot day.

Maximize Your Investment

A video shoot typically requires a significant investment of time, money, and resources. This includes hiring a team to setting up lighting, securing locations, and coordinating talent. By incorporating a photography session on the same day, you’re making the most of these resources. You already have the crew, the setup, and the ideal environment in place. Capturing high-quality images alongside your video is a cost-effective way to get more content without duplicating efforts.

Consistent Branding Across Platforms

This is a big one! When you add photography to your video shoot day, you ensure that your photos and videos have a cohesive look and feel. This consistency is crucial for maintaining a strong brand identity across platforms. This is important whether you’re sharing on social media, your website, or in marketing campaigns. Having both mediums captured under the same creative vision and lighting guarantees that your brand story is told seamlessly across all touch points.

Diverse Content for Different Uses

While video excels at storytelling and engaging audiences with dynamic movement, photography serves other essential purposes. High-quality still images are versatile. They can be used for website headers, product displays, social media posts, newsletters, press releases, and more. By having both video and photos from the same shoot, you’ll have a diverse set of content that can be adapted to different marketing channels and strategies.

More Value for Time-Constrained Teams

For businesses with tight schedules, capturing both video and photos in one day minimizes the need for additional production days. This means you get a complete content library without the need to schedule separate photo shoots, saving time for you and your team while delivering high-impact results.

Create a Comprehensive Marketing Toolkit

Having both photos and videos from the same shoot allows you to create a comprehensive marketing toolkit. The toolkit can be used in campaigns, on your website, and for digital and print advertising. Whether you need a powerful video marketing ad or a striking image for a magazine spread, having a variety of content on hand equips you to meet any marketing need that arises.

By investing in both photography and video during the same shoot, you’ll be better equipped to tell your brand’s story and engage your audience with high-quality visuals that resonate.

Want to explore working with Main Paige Media & Lucie Wicker Photography as a team? Let’s chat!