If you’re involved in marketing for a small business or non-profit, you already know that video is no longer optional—it’s essential. But creating a video marketing plan can feel a bit overwhelming. That’s why I’m here to help you break it down into actionable steps so you can make 2025 your most impactful year yet.

1. Define Your Goals

Let’s start with the big picture. What do you want video to do for your organization? Some goals might include:

• Increasing brand awareness in your community
• Driving traffic to your website or donation page
• Highlighting an event, offer, or case study
• Building trust with your supporters and customers

Focusing on your overall business goals first will help determine which videos you need for your business.

2. Evaluate what’s currently working

To create videos that resonate, you need to maximize on what’s currently working. Consider your best clients or supporters:

• Who are they? What do they do for work? Where do they live? The more specific, the better!
• What challenges do they face?
• Where do they spend their time online?
• How did they first engage with your organization? Via your website? Social media? An ad?

Use data from your website, social media, and customer conversations to build a detailed picture of your ideal viewer.

3. Choose the Right Platforms

Not all platforms are created equal, and you don’t have to be everywhere. Once you determine where your ideal customers have found you in the past, you’ll have a good idea of where you should prioritize your video content.

• Instagram & TikTok: Perfect for quick, engaging clips
• YouTube: Great for embedding on your website, educational content, and storytelling
• LinkedIn: Best for professional and B2B marketing
• Facebook: Ideal for community engagement and fundraising

Pick the platforms where your audience already hangs out and focus your efforts there.

4. Map Out Your Content Themes

Think of your video content as storytelling. What stories should you be telling? Here are some ideas:

• Impactful customer or client testimonials
• Behind-the-scenes of your business or mission
• Educational content that positions you as an expert
• Product or service demonstrations

A simple content calendar can help you stay consistent and strategic.

5. Budget for Quality (But Keep It Real)

High production value is great, but authenticity matters more. Decide what works best for you:

• DIY videos using a smartphone and good lighting
• Hiring a professional for key brand videos
• Mixing both to keep things fresh and cost-effective

Just remember, consistency is more important than perfection.

Want a Roadmap to Get Started?

I know it can be tough to map out a video marketing plan on your own. That’s why I’m offering 5 exclusive spots for a free Storytelling Roadmap session with me. In this one-on-one call, we’ll:

• Identify the stories that will connect best with your audience
• Outline a video marketing strategy tailored to your business
• Give you practical, next steps to start creating impactful videos

Spots are limited, so don’t wait! Click here to apply!