According to HubSpot 72% of consumers would rather learn about a product or a service using video as opposed to any other medium, and WordStream found that 59% of executives would rather watch a video than read text. Why?
One key reason is time.
A well-produced video tells the who, why, what and how of your businesses. This information may be spread out over different sections of your website. Video, however, is the fastest way to get that information. And time is one of our most valuable resources.
If you have a video explaining all about your product and service, why you’ve created it, the problems that it solves, and how it stands out from the competition, the consumer can avoid reading text and clicking around, therefore saving time.
Now sure, there’s still that percentage of people that want to read, so keep your text on your website. But most people want to watch that video on your homepage to learn about your product or service.
When you watch a video, you can see exactly how long it’s going to take to learn the information that you need to learn. So if the video is two minutes long, you can say, “All right, I’ll get the whole picture in two minutes,” as opposed to seeing a whole bunch of text on the page and not really knowing how long it’s going to take you to read.
Video can be the lazy way to consume content, but we want to make sure we’re capturing as many people as possible, so who cares if they’re taking the easy way out! If this is the best way for people to get content quickly and efficiently, then start using video to help sell your product or service.