If you’re running an independent school, video might be one of the most powerful marketing tools you’re not fully using yet. Today, video marketing for schools is more than a trend—it’s a game-changer. The right videos can:

• Attract new families
• Keep current families connected
• Show your community what makes your school truly special

Unlike a brochure or web page, a great school video makes an emotional connection that sticks.

1. Attract New Families with Video Marketing for Schools

Many families start their research online. Video gives them a real sense of your school before they ever set foot on campus.

• Brand Films & Tours: A flagship film on your homepage shows what your school is all about—the energy, the values, the people. Virtual tours let families walk through classrooms and common spaces without hopping on a plane or driving across town.
  
  
• Real People, Real Stories: Short videos featuring your head of school, current students, faculty, or alumni make it easier for families to picture themselves there. It feels authentic because it is.

2. Keep Families Engaged

Enrollment isn’t the finish line. Video helps keep current families excited and informed.

Peek Into Daily Life: Classroom updates, field trip highlights, and event recaps help parents feel like they’re part of the experience—even if they couldn’t be there.

Welcome Messages: A quick, warm video for new families goes a long way toward making them feel at home.

Event Coverage: Capturing those milestone moments (think: the school play or graduation) is huge and can really show families that you are invested in making life long memories for your students.

3. Build Community Beyond the School Day

Your community stretches past students and parents. Alumni, donors, extended families—they all want to stay connected, and video helps you do that.

• Tell Impact Stories: A short film about how a scholarship changed a student’s life can inspire real generosity in a way a letter never could.
  
  
• Celebrate Your Legacy: Sharing alumni stories and connections between generations keeps pride in your school alive and growing.

Before you begin creating that first video for marketing for school, we recommend the following:

• Know why you’re making the video and who it’s for.
• Keep it short and watchable.
• Good sound and lighting make a bigger difference than you think.
• Focus on telling a story. That’s what sticks with people.

If you’re looking for a partner to help bring your school, nonprofit, or educational video ideas to life, let’s chat!

See a video we produced for Charles River School: