Last summer, Project Adventure, Inc. played a short film we created together at their annual “ungala” — a twist on the traditional gala. It was a powerful example of nonprofit storytelling in action.

In just a few minutes, their mission and purpose of the “Adventure for All” fund, came alive. Instead of listing programs or reading a speech at a podium, they let their donors talk about why they give. The result? A successful night of giving.

Here’s why you should consider a video to play at your next fundraising event:

Video drives emotional connection.

According to reports from Convio, emotional storytelling in your videos increases donations by 38%. When donors feel your mission, they give more — and with more confidence.

Nonprofit storytelling videos unify your message.

Whether it’s a black-tie ballroom or a backyard “ungala,” a short film ensures everyone hears the same story, the same impact, at the same time.

They work for you long after the event.

Post it online. Send it to sponsors. Use it in grant applications or donor follow-ups. Your gala video shouldn’t only live for that one night. A well produced video becomes an evergreen asset.

If you’re planning a fall fundraiser, this is your sign: Don’t just hope people “get it.” Show them.

See our work with PA:

Want to explore working together? Let’s chat!