A strong visual brand is easily identifiable. When you’re scrolling through instagram and you see the Chunk ReThunk font, sky blue, green grass and a cartoon cow, you know you’re looking at a post from Ben & Jerry’s before you even read the Instagram handle.

At Main Paige Media, we use every production as an opportunity to enhance and reinforce your branding identity in video. Whether that’s through aligning your lower third graphics and transitions with your brand fonts and colors, choosing a studio space that fits your brand, or helping you choose the right outfit to wear – we prioritize brand consistency.

We asked Laura Viola Maccarone, Owner + Creative Director of Rizbee Studio, why it’s so crucial to be consistent with your branding across marketing assets:

“Consistent visual branding is the silent ambassador of your brand—ensuring recognition, trust, and a lasting impression in the minds of your audience. If your company has continuity throughout all touch points of your brand, it allows your ideal client to engage with your brand seamlessly.”

What happens if you don’t have a style guide? We’ll still incorporate your branding identity 

Some of our small business or non-profit clients don’t have a specific style guide (talk to Laura, folks!) when they engage with us for video. When that happens we do some digging! We use a tool called Fonts Ninja to help us identify the fonts and colors used on your website. We then align with those guidelines for your graphics.

Brand integration builds trust and recognition, creating a lasting impression that goes beyond the screen. When audiences can recognize your brand instantly, they’re more likely to engage, remember, and ultimately choose you.

If you’re looking to work with a video team that prioritizes alignment with your other visual assets and incorporates branding identity in video, let’s chat!