As you look ahead to 2026, now is the perfect time to map out how video will support your organization’s goals. Video continues to be one of the strongest ways to tell your story, connect emotionally, and build trust. The most effective content starts with intention.

Here’s what to think through as you plan for the year:

1. Reconnect With Your Goals

Before choosing video formats or creative ideas, revisit your 2026 priorities.

• What do you want to grow: awareness, enrollment, fundraising, recruitment?
• What programs or initiatives need stronger visibility?
• What stories aren’t being told?
  
  

Your goals should guide which videos you invest in. At Main Paige Media, we help organizations clarify their messaging, define the stories that will drive the most impact, and build a video strategy that supports their goals throughout the year.

2. Identify the Stories That Need to Be Told

Think about the moments that will matter in 2026. These often point directly to the videos you’ll need.

• New programs or initiatives launching
• Anniversaries or organizational milestones
• Annual events, conferences, or fundraisers
• Capital campaigns or impact reports
• Recruitment pushes or new team members
• Community stories you want to highlight
• Social-first content to stay visible and relevant
  
  

When you map out what’s happening in 2026, it becomes clear which stories should be captured on video. This is where forward-thinking storytelling comes in. New moments and milestones create new opportunities to connect.

3. Map Out Your Production Timeline

Once you know what needs to be communicated, build a simple timeline.

• Key events or launches
• When content is needed
• Filming windows
• Deadlines for internal approvals
• Distribution plans
  
  

A clear timeline keeps your team on track and ensures your videos land at the right moment. We often collaborate with organizations to build these calendars so every piece of content has a strategic home.

4. Budget for the Year Ahead

Once you know the stories you want to tell, set aside a budget for the full production process. This usually includes planning, filming, editing, graphics, and creating versions for different platforms.

Main Paige Media handles the entire process and can customize a proposal based on your goals and the type of content you need for 2026. The focus is always on building a plan that fits your organization and supports your priorities for the year.

5. Create With Repurposing in Mind

One well-planned shoot can power content across multiple channels all year. This maximizes your investment and keeps your brand consistent.

• Reels
• Website banners
• Email snippets
• Social clips
• Donor or stakeholder features
  
  

Ready to Think Through Your 2026 Video Plan?

Main Paige Media partners with organizations to build thoughtful, mission-centered video strategies that support their goals all year long.If you want help shaping your 2026 plan, whether it’s one flagship story or a full year of content, let’s have a call to talk through your goals and create a plan that fits.