When it comes to video marketing, one of the biggest questions organizations ask is: “How do we know if our video worked?” The truth is, not all metrics are created equal. While view counts often get the spotlight, they only scratch the surface of what really matters.

Why Views Aren’t Enough

Views can tell you how many people clicked play, but not whether your video kept attention or inspired action. Imagine launching a video about a new program that gets 5,000 views, but most people leave after the first 10 seconds. The “impressive” view count doesn’t actually show whether viewers understood or connected with your message.

That’s why focusing on deeper engagement metrics is essential.

Video Metrics That Matter Most in 2025

Watch Time and Retention

This tells you how long viewers stay with your content. For example, if your promotional video holds attention from start to finish, you know prospects are invested. If they’re dropping off at the 5-second mark, it signals the story needs to get sharper.

Engagement (Likes, Shares, Comments)

These interactions reveal whether your video is sparking conversation and emotion. A non-profit’s mission video that gets shared dozens of times is a sign the story moved people enough to pass it on, which is far more powerful than passive viewing.

Conversions

This is the ultimate measure of ROI. A testimonial video that inspires donations, a highlight reel that increases event registrations, or a brand story that leads to more inquiries. Those results prove the video delivered on its purpose.

Putting Metrics Into Context

Metrics should always connect back to your goals. If your objective is awareness, views and shares matter more. If your goal is action, lead generation and conversions are critical. The key is defining success before you start filming so the right metrics tell the right story.

The Results

Video continues to dominate digital marketing, with 89% of businesses using video as a marketing tool in 2025. That makes it more important than ever to focus on the numbers that matter, so your videos not only get watched but also inspire people to take action.

Final Thoughts

At Main Paige Media, we create videos designed to connect with your audience and inspire them to take action. When you focus on the right goals from the start, your videos become a powerful tool for building trust, telling your story, and driving results. If you’re ready to bring your next video project to life, let’s chat.