When you’re hosting an event—whether it’s a conference, gala, or workshop—you’re likely focused on logistics: the people, the space, the schedule. But your event can also be a goldmine for creating evergreen video content that continues to work for you long after it ends.

At Main Paige Media, we help organizations think beyond the recap video and build evergreen video assets that can fuel marketing, recruitment, and brand storytelling all year long.

Use these three proven ways to maximize your next event.

1. Film Key Interviews On-Site for Evergreen Video

To start, set aside time during your event to film short interviews with speakers, organizers, or attendees. These clips can be used as:

• Testimonials for your website
• Social media posts
• Thought leadership content
  

Therefore, they’ll stay relevant for months or even years to come because they aren’t tied to a specific event date.

2. Capture B-Roll of Brand Moments

To begin with, don’t limit your video strategy to the stage. Collect B-roll footage of:

• Networking and conversations
• Product displays or demos
• Sponsor activations
• Team members in action
  

These versatile clips can later be repurposed for recruitment videos, brand storytelling, or social media snippets—without ever mentioning the event itself.

3. Record Evergreen Video Presentations

Focus on livestreaming only the sessions that matter most. Therefore, choose a few high-value presentations and record them professionally. With light editing, you’ll have long-lasting educational or thought leadership content that can be:

• Shared behind a sign-up form for lead generation
• Added to an email nurture sequence
• Uploaded to your YouTube channel

This turns one-time event content into a lasting resource.

Design Your Event with Evergreen in Mind

Before your next event, ask: What stories, testimonials, or visuals would help my organization grow year-round? Then design your video strategy to capture those moments.

At Main Paige Media, we specialize in creating evergreen video assets that extend the value of your events and connect with your audience long after the doors close.

Ready to Capture More from Your Events?

Want help brainstorming ways to capture evergreen video assets at your next event? Contact us today to start planning your video strategy.