Video is More Than Just a Marketing Tool

When you hear the word video, your mind probably goes right to marketing campaigns, social media ads, and customer-facing content. Totally fair—video is a go-to tool for attracting and converting audiences. But if you’re only thinking of video as a marketing tool and not for corporate video production, you’re leaving a lot on the table.

Corporate video production can streamline operations, enhance internal communications, improve employee training, and help you attract (and retain) top talent. It’s not just for your external brand—it’s a powerful asset inside your organization, too.

In this post, we’re sharing three ways to use video beyond marketing, and why it might be exactly what your team needs.

1. Training & Development Videos That Actually Stick

Let’s be honest: training manuals are often snoozefests. Long, in-person sessions? Expensive and inconsistent. If your training programs aren’t landing, it might be time for a different approach.

Here’s where professional video production makes all the difference:

• It’s engaging. People retain up to 95% of a message when they watch it in a video, compared to just 10% when reading it.
  
• It’s consistent. Whether someone’s starting this week or next year, in Boston or Boise, they get the same high-quality training.
  
• It’s flexible. Teams can learn at their own pace, on their own time. Perfect for remote staff or growing teams.
  
• It’s cost-effective. There’s an upfront investment, but over time, you’ll save on instructors, travel, and repeat sessions.

Imagine welcoming new team members with a series of short, engaging training videos covering everything from company culture and safety protocols to software tutorials. It’s professional, scalable, and sets your team up for success.

2. Internal Communications That Don’t Get Ignored

How many “important” emails go unread? (Be honest.)

Whether it’s a major update, a team celebration, or a change in policy, internal emails often get buried. Corporate video helps you cut through the noise. In fact, emails with the word “video” in the subject line historically have higher open rates.

Here’s why:

• More impactful. A quick video from leadership announcing a change is more personal than a text-heavy email.
  
• More engaging. Employees are more likely to watch a 60-second video than read a 600-word memo.
  
• Culture-building. Spotlights, behind-the-scenes clips, and celebrations keep your team connected.
  
• Clearer communication. Explaining a new policy? A short video helps ensure everyone’s on the same page.

According to Forbes, video is one of the most impactful tools for internal communication, offering ways it can boost clarity, engagement, and company culture.

3. Recruitment & Onboarding That Stands Out

In today’s competitive job market, standing out matters. Video can elevate your recruitment and onboarding strategy, helping you attract top talent and create better first impressions.

Here’s how business video production can improve your HR efforts:

• Show off your culture. A short company culture video helps candidates get a feel for your brand, similar to a brand story video.
  
• Set clear expectations. A “day in the life” video featuring real employees can help attract the right people.
  
• Welcome with warmth. Onboarding videos from team members and managers help new hires feel connected before day one.

Ready to Use Corporate Video Internally?

Video isn’t just a nice-to-have on your social feed. It’s a game-changing tool across your entire business—from onboarding and internal communications to training and recruitment.

If your HR, Training, or Internal Comms teams are ready to do things differently, let’s talk.

At Main Paige Media, we specialize in custom corporate video production that solves internal communication and training challenges for growing businesses.

Contact us today to explore how we can create videos that work inside your business.