Come behind the scenes with us on our production of a brand story video and client testimonial video for a Boston based physical therapy practice.

At Main Paige Media, one of the things we love most about our work is the chance to tell meaningful stories, especially when those stories have the power to connect, educate, and inspire. Our recent video production with Wellest, a pelvic floor physical therapy practice in Boston’s Back Bay, is a perfect example. We partnered with Wellest to produce their Brand Story Video, a client testimonial video, and their new website banner video. See how it all came to be!

It Started With a Referral from Boston Brand Designer, Kate Zeitler

Our friend and client Kate Zeitler, Founder & CEO of Zeitler Design, introduced us to Melissa Hines at Wellest. Kate has been working on a full brand update and website refresh for Wellest. She knew video would elevate their online presence, and so she connected us with Melissa, Wellest’s founder, and we started a conversation about what a her video strategy could look like.

From Website Banner to Brand Story Video

Inspired by another website, Melissa originally reached out with interest in a simple website banner video featuring a few ambient b-roll clips to set the scene. But after our chat about the impact of a brand story video, she was all in. We explained how a thoughtfully crafted brand video could showcase her philosophy, services, and client experience in a way that would stand out.

Let’s Add a Testimonial Video!

Getting excited about what video could do for her business, Melissa asked us about including a patient testimonial into her brand story video. She wanted to show the transformation someone might experience at Wellest. We suggested not only integrating a short testimonial clip into her brand story, but also going a step further and create a standalone case study video to allow us to dig deeper into the customer journey. If you already have a client on set – why not maximize the opportunity!

Our approach to capturing a great testimonial goes beyond “I feel better now, they were great.” We focus on the full customer journey – from the initial pain point driving the customer to seek out the service provider, to the lived experience and the final results.

The shoot was led by an all-female crew, something the client deeply appreciated given her all women team and the personal nature of pelvic floor therapy. The energy on set was supportive, respectful, and empowering. Melissa shared how comfortable she felt being surrounded by women, in a space designed for healing. Thank you to our Director of Photography, Satya Sullivan and Production Assistant, Kayla Avitabile for bringing the right energy for this production!

What’s Next

The videos are now in post-production, and we’re excited to share them soon. We’re proud to work with Boston leaders like Melissa. This project gave us the opportunity to dive into a fascinating and important topic, and that’s what we love most about what we do. Every industry teaches us something new, and every client helps us tell a story worth sharing.

If you’re interested in producing client-centric videos for your brand, let’s chat!