When most people think about video content, they think of marketing, maybe something for their homepage, a social media reel, or a product demo. But one of the most strategic ways to use your video content – something many don’t immediately consider – is for attracting press coverage opportunities.

A well-crafted video doesn’t just showcase your product or service—it helps others tell your story in a compelling, visual way. And for journalists, that’s gold.

Real Results: How Video Helped Land Media Coverage

We’ve had the pleasure of working with Suzy Sapir , the founder of Hippy Pilgrim, for several years, producing a range of videos that reflect her passion, product line, and growing brand. Recently, she was featured in a news segment on WCVB Channel 5 Boston, which incorporated footage from a video we originally shot for her in 2021.

Following this press exposure, she saw a significant boost in sales, proof that the right video, used strategically, can deliver far-reaching results.

Press placement credit goes to Amber Krasinski of IvyHill Strategies, who has been working behind the scenes to help secure these valuable opportunities. Amber’s PR expertise, combined with a solid library of video content, created the perfect foundation for media outreach.

We also recently produced a video highlighting Suzy’s latest offering: the Hippy Pilgrim Helpline, a personal cooking support service she launched to help people navigate home cooking. That video played a role in securing a feature in the Boston Globe during the holiday season, which introduced even more people to her story and her mission.

Suzy’s business is just one example of how using your video content to gain press attention works. In the non-profit sector, we saw the power of video play out for Anna’s Pals, an organization working to build a beach house in New England for cancer and transplant patients. The video we created to tell their story and attract funders was used in a segment on FOX 5 New York, helping extend their message to an audience beyond New England.

Why Video Makes a Difference in PR

Video gives journalists a vivid, ready-to-use introduction to who you are and what you do. It provides visuals they can easily incorporate into segments or stories, helps them envision how a feature might come together, and most importantly, makes your pitch more engaging and press-ready. A video can also lighten the lift for producers. Instead of needing to shoot everything from scratch, they have compelling footage to work with right away.

Your Video Can Work Harder

If you’ve invested in brand storytelling through video, don’t limit its use to social media or your website. Use it when pitching to the press. Share it with journalists, include it in your speaker applications, or send it along with media kits. A strong, well-produced video can give your story a head start and open the door to opportunities that you might not expect. And if you’re looking for a great PR partner, Amber L. Krasinski might be your next call.

If you’re ready to turn your brand video into a tool that opens doors to media coverage, let’s talk.