We’ve all heard that video is important for marketing. But if you’re still wondering whether video is worth the time, energy, and budget, these stats might just surprise you (and give you that little push to get started!).

Whether you’re a business owner who knows you should be doing more video, or you’re just curious about how other brands are using video to grow, I’ve gathered 5 eye-opening stats for 2025 that prove video isn’t just a trend but an important marketing tool.

99% of video marketers say video has helped increase user understanding of their product or service.

Ever get on a sales call and spend the first 10 minutes explaining what you do? Imagine if people already understood your business before you even got on a call — and instead, they’re asking insightful questions because they watched your story ahead of time.

That’s exactly what a Brand Story Video does. It’s one of my favorite services that we offer because we dive into the who, what, why, and how of your business, so your audience connects with you right away and has a better understanding of your product or service. It’s like having a personal introduction working for you 24/7.

93% of marketers say video has given them a good ROI — an all-time high!

Video is one of the best ways to grow your business and actually see a return on your efforts. I love when clients share that people are reaching out because they watched their video; that’s when you know it’s working. Video builds trust, connects you with the right people, and helps move conversations forward.

If you want to consistently bring in leads and customers, regular video content keeps you top of mind. A service we offer is a Quarterly Content Retainer, “Your Unforgettable Brand“, so we can plan and shoot everything you need to get a steady stream of high-quality content to share without having to do it yourself.

78% of people say they’d prefer to watch a short video to learn about a product or service.

If you’ve been relying on long emails or pages of text to explain what you do, here’s a reality check — most people would much rather watch a quick video. A short, engaging video can do the heavy lifting of explaining your product or service while keeping your audience’s attention.

87% of people say a video has convinced them to buy a product or service.

This one is huge — because at the end of the day, we all want our marketing to help people choose us. And if nearly 90% of people say a video helped them say “yes” to a brand, it’s time to make sure your brand has one.

Think about it, a demo of your service or a walkthrough of your product could be the reason someone decides to work with you.

89% of businesses use video as a marketing tool.

If you think video is optional, this stat proves otherwise. If you’re not incorporating video, your competitors probably are. The good news? It’s not too late to start.

Sometimes clients tell me they feel behind, but starting now is better than waiting another year. I help businesses create a video strategy and bring their message to life.

Ready to Incorporate Video in Your Marketing Plan?

If these stats have you thinking about how video could fit into your marketing, there’s no better time to start than now. When it comes to building trust and growing your business, video is one of the most effective ways to connect with people. Whether you’re ready for a standout brand video, a client story that sells for you, or regular content to stay top of mind, I’m here to help make it easy, and maybe even fun!

Reach out here and let’s get started.

Sources: Wyzowl 2025 Video Marketing Statistics; HubSpot, Video Marketing Statistics