I’ve noticed a common thread among many businesses: they recognize the need for professional videography, but hit a roadblock when it comes to how to use video effectively in marketing. This creates a pivotal moment in deciding whether to hire a videographer. Often, businesses shy away (even though video could transform their marketing), or we create incredible videos that aren’t fully leveraged. Both scenarios present missed opportunities, and I’m here to help you fix them right now.

Email Campaigns and Drip Sequences: How to Use Video to Increase Open Rates and Click-Throughs

There’s nothing quite like a video in an email campaign to make your message stand out. It’s like receiving a letter in the mail amidst a sea of bills—refreshing and engaging. By incorporating videos, you can elevate your emails from informative to captivating, ensuring your message gets opened and remembered. Videos increase click-through rates by 300% compared to emails without videos (source: Mailmodo).

Landing Pages and Website Content

Your website is the digital front door to your business, and videos on landing pages act like a friendly, knowledgeable greeter, offering a warm welcome and a quick guide around. Videos on landing pages have been found to increase conversion rates by 86% (source: HubSpot). From detailed product demonstrations to answers to frequently asked questions, videos enrich your visitors’ experience, making them feel more at home—and more likely to stick around.

Social Media and Paid Advertising Using Video

Broadcasting your videos on social media platforms and through paid advertising is akin to shouting from the rooftops, but in a charming way that attracts attention for all the right reasons. In fact, 85% of marketers say short-form videos are the most effective format on social media (source: HubSpot), and 87% say videos increase sales and leads (source: Dash). To succeed, tailor your content to fit each platform’s unique vibe and audience. This ensures your message not only lands but resonates deeply.

Let’s Unlock the Full Potential of Your Videos in Marketing

Understanding how and where to use video content effectively can transform a good marketing strategy into a great one, making all the difference in how you connect with and convert your audience.

Let’s unlock the full potential of your videos together and turn these missed opportunities into success stories.