Testimonial videos can be a game-changer for your business. They provide authentic, compelling proof of your value and help build trust with your audience. But approaching your clients for video testimonials can feel intimidating! In this guide, we’ll share a simple step-by-step process to help you gather the best video testimonials, creating a win-win experience for both you and your clients.

Why Testimonial Videos Matter for Your Business

Testimonial videos are powerful tools for building trust with prospective clients. They showcase real client experiences, which can drive conversions and set you apart from competitors. If you’re looking to highlight the breadth of your work, attract a specific type of client, or promote a particular service, client testimonials can help you achieve your business goals.

Step-by-Step Guide to Getting Powerful Video Testimonials

Here’s a simple two-step process to get started with testimonial videos:

Step 1: Define Your Testimonial Goals

Before reaching out to clients, it’s essential to clarify your goals for your testimonial videos. Are you aiming to showcase the diversity of your work, promote a specific service, or attract a particular type of client? Having clear goals will guide you in choosing the right clients to feature in your videos.

Step 2: Find the Right Clients for Testimonials

Choose clients whose stories align with your goals. If you want to showcase a wide range of industries or experiences, ensure your testimonials reflect that diversity. If your goal is to promote a particular offer, focus on clients who have experienced that service. Remember, including a diverse range of clients in terms of race, gender, and age will help you appeal to a broader audience.

Tips for Approaching Clients for Video Testimonials

Now that you’ve identified your goals and clients, here are some tips for how to approach them:

1. Clarify Time Investment: Let your clients know upfront how much time they’ll need to dedicate to the testimonial video. Transparency is key to setting the right expectations.
   
2. Make it Easy: Simplify the process by offering convenient scheduling and handling logistics (we can assist with this, too!). The easier you make it for clients, the more likely they are to participate.
   
3. Offer an Incentive: Encourage clients to participate by offering incentives, such as discounts, promotional features, or free products/services. A little reward can go a long way!
   
4. Send a Thank You Gift: Once the video is complete, show your appreciation by sending a thank-you gift or another gesture of gratitude. This not only strengthens your relationship but encourages future collaborations.

See a Real Example of Client Testimonials in Action

Check out the video below from our recent project with Open Door Education, where students shared their powerful experiences. These testimonials demonstrate the real value of client feedback and can inspire your own testimonial video approach.

Remember, we handle all the logistics with your clients—whether you want to be hands-on or prefer to let us take the lead, we’ve got you covered. Set up a call to learn more!